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Driving traffic to your website is the obvious goal, but just because you have a website doesn’t necessarily mean it’s being found by the right people. Site Booster gets your website listed in all of the places that matter, allowing you to rank higher in the top directories and in the most popular search engines like Google and Bing.

It’s essential that you encourage social engagement with your users through your various social channels. However, inviting a visitor to check out your Facebook or Twitter page re-directs them away from the website you’re working so hard to drive traffic to. Smart Social Icons allows your visitors to browse your social channels while keeping them on your website. Each social icon opens up right on your website, allowing your users to engage and connect while still remaining inside your website.

Pay-per-click advertising, (or PPC in the halls of a marketing department), is a great way to attract more site visits from your target audience. Never heard of it? No problem. Let’s say you’re using a program like GoogleAdWords. You choose a series of words that represent your business and “bid” on them. Then when someone searches for those words on Google, your website will show up at the top of the list. As you might have guessed, the best part is you only pay per click.

To many a small business owner, PPC can be an intimidating term. You want to choose your search words, define your right audience and expand your reach, even when your budget doesn’t exactly compete with that of the big guys. SearchBoost does the job for you by developing custom ads for Google and Bing while targeting the most relevant audience for your business. In other words, you’ve now got a PPC specialist in-house working around the clock to bring in the most targeted traffic straight to your website.

So you’ve driven an insane amount of traffic to your website, but now you need to monitor it. You want to know who your visitors are and what they’re doing once they’re inside your website in order to improve their experience. Visitor Analytics is an easy-to-read tool that allows you to get the details on your users and how they’re moving within your site. You can track their behavior in real time and also receive daily, weekly and monthly overview summaries straight to your email. The info you get from Visitor Analytics allows you to stop playing a guessing game and improve your website based on what your visitors are really up to.